THE CUTTING EDGE
THE CUTTING EDGE

New digital printing technologies are changing the apparel industry by enabling the creation of unique, higher-quality designs and graphics more quickly.

 

At Nike’s Advanced Product Creation Center (APCC), some of our most advanced manufacturing and design technologies come together under one room. We are scaling our work in digital printing developed at the to print art and high-quality graphics directly onto the fabric. In many applications, digital printing is faster, higher quality and more flexible than traditional dyeing processes. We’ve reduced the number of processing steps while freeing ourselves of design limitations and reducing both water consumption and CO2 emissions.

 

We make decisions on color and printing later in the production process, delivering on our goal of moving toward end-market decision-making.