As a native of San Francisco, Noah lived in a city surrounded by nature—and he wanted to protect it. It wasn’t until he got to design school that he really started to think about how choices affect the world around us. When he saw Nike Flyknit for the first time and learned the story behind it, he knew what it meant for the future of material design, the resources it would save and the impact it would have around the world.
We believe the future needs a more circular economy–a world in which materials can be used and reused, transforming the way we think about waste, so that it becomes a source value. Through the Nike Circular Innovation Challenge, we invited designers, engineers, scientists and makers to join us, to help create a more circular future.
Growing cotton without irrigation? Creating a new type of polyester that’s carbon-negative? A waterproof shoe made without using harmful chemicals? Imagination got us where we are today. Innovation and dedication are what will get us to the future we want. In May 2016, Nike announced one of our boldest goals yet: to double our business with half the environmental impact. We did so knowing it would require us — and those in our industry — to pursue unprecedented levels of innovation and collaboration. We don’t have all the answers, but we made a commitment and we’re taking it seriously.
Nike’s history of innovation came with some amazing feats of lateral thinking. For our founder, Bill Bowerman, a waffle iron became a track shoe. And in more recent years, new product and materials are changing the world of sustainable performance product. Flyknit and Flyleather, made with at least 50% leather fiber, and Nike Air are delivering on our promise of sustainable innovation.
If we want to double our business with half the environmental impact, we know that it will require a total transformation. That’s why we’re focused on both what we make and how we make it. And to hold ourselves accountable, we’ve set some bold targets to help us get there.