INSPIRING COMMUNITIES THROUGH SPORT
Sport has the power to move the world. So we don’t sit on the sidelines – we take action. We get kids active, because the kids who move become movers and shakers. We partner with communities to ignite change for the next generation. And we use the power of our brand to stand up for our values. Athletes like Scout Bassett represent the best of what athletes can do.
Play
A MAGNIFICENT RISE

Scout Bassett came to to the U.S. after seven years in an orphanage in Nanjing, China. A house fire took her mobility, but love, community and sport brought it back. As a young girl, she tried many different sports but really didn’t get a chance to play like the other kids. Until one day, she tried running and in running she found freedom. She found strength and purpose. She found a new sense of confidence. She found she could do anything. Now she’s a champion.

A MAGNIFICENT RISE
LET'S CREATE AN ACTIVE GENERATION

Research shows that active kids do better in every possible way – they are healthier, more confident, have better focus and stay on task at school. We’re investing to get kids active at school and beyond, helping schools and community organizations set up and run programs dedicated to play and physical activity.

KIDS ARE MADE TO PLAY

We’re not sure exactly when kids stopped moving. We just know that all this sitting around doesn’t sit well with us. Because kids who move are the ones who move the needle — in the classroom, in their careers and in their communities. To get them moving again, we need your help.

Our 2020 Targets
We've set ambitious targets and measure our progress as we go.
1.5%
We’re investing a minimum 1.5% of our pre-tax income annually in our communities to drive positive impact.
Learn More in Our Sustainable Business Report
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ALL KIDS ARE THEIR OWN CHAMPION. THEY JUST NEED A CHANCE TO PLAY AND RUN WITH OTHER KIDS.
Scout Bassett